Just because you can do something, doesn't mean you should do it.
Being good at something and building a great big sign used to be all it took to get people's attention, and have a line up out the door. Now being a small business owner means being excellent at a skill/craft/service AND believing in yourself enough to turn in the security and stability of a job in exchange for building your dream.
Small business owners now have to be business strategists, brand gurus, eloquently clever wordsmiths, masters of digital marketing, social media, email marketing, analytics, automations, optimizations, supply chain management, multiple sales channel management, recruiting and retaining staff, HR, bookkeepers, tech wizards and early adopters.
And these days, you get the added bonus expectations of being calm cool and collected at all times, well rested, dressed to perfection ready at any moment to meet with a client or go on a date, then be up early enough to meditate, journal and workout all before making an 18 ingredient smoothie, packing kid lunches and walking the little darlings to school on time, happy and looking Pinterest Perfect.
SERIOUSLY!?!?!?! Can we please cut it out and get real for a second? You just want to be able to do the thing you're amazing at. That thing that brings you joy and offers great value to your community of amazing clients. You should be doing that thing, loving it AND MAKING MONEY AT IT.
If you want to grow your business, your marketing and new customer acquisition budget should be 20% of your targeted revenue goal for the year. If you are spending more than 20% of your time trying to figure out all this marketing stuff than you are costing your company more than you think.
STOP TRYING TO DO EVERYTHING YOURSELF. Be awesome at your craft, partner with people who are awesome at their craft too. You'll get where you want to go so much faster and you just might be well rested enough to enjoy the journey. Do you want to know you can enjoy your journey? START HERE