Business & Marketing Growth Strategist
To inspire, empower and join forces with a dynamic, creative and entrepreneurial spirited team ready to make amazing things happen in their business and in the lives of the people it serves.
IT'S A TOTAL PACKAGE - ALL FUTURE UPDATES INCLUDED
20 Years of experience in marketing , brand development, PR, team management and strategic business growth
Creative and collaborative attitude
Passion for personal & business health
Voracious appetite to learn everything
Love for geeking out over campaign metrics to find hidden gems and growth opportunities
An intuitive leader able to see and leverage people's strengths a build a collaborative and productive team.
An open minded strategist who knows there are far too many amazing possibilities to get stuck on one way of doing things, or one right idea.
A creative, data driven, opportunistic, risk taker who believes "Failure is not fatal" and knows "Success is not final".
Top Endorsed Skills
According to my LinkedIn network
Brand & Digital Strategy
Social Media Marketing
Trade Shows & Event Mgmt
Sales & Account Mgmt
Sponsor & Event Mgmt
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where THEY’D like to go."
- Seth Godin
THE LAST DECADE
BUSINESS GROWTH STRATEGIST
2013 - 2019
I created Hijinx Strategies to help small businesses, entrepreneurs and non-profit organizations succeed.
Through consulting and ongoing coaching programs I have been able to develop a business growth strategy planning system that incorporates fundamental best practices and the unique intricacies and resource challenges of each client.
The success of this system has inspired an online course and a publication deal, but the real joy is the impact it has on the lives of my clients.
2015 - 2018
I created and operated Epicured Market, Canada's first online grocery, recipe and meal planning service designed for consumers with dietary restrictions due to medical diagnosis.
From conception to build to launch to exit and everything in between. I turned my passion for health and wellness into a thriving business that filled a market gap but made me miserable to run.
Thankfully, I caught the interest of investors who absorbed it into a larger existing company. Phew.
STRATEGIST & CREATIVE DIRECTOR
Brand Momentum Inc.
2009 - 2013
As a member of the executive I led more than 60% of the company's revenue, the largest team of amazing Account Managers, and all strategic and creative brand development for the 30+ National and Global brands.
While I was in this position (the first four years of the company) BMI was named one of the country's Top Places to Work, and was included in Profit Magazine's Top 10 fastest growing companies.